How To Find A Unique Business Name

As a future-but-not-nevertheless hugely successful startup, you want a business organization proper noun that grabs the attending of all who hear it and holds on with a tight grip. Simply choosing a company name is a common obstacle for new entrepreneurs.

In this article, we'll evidence you how to come up with some catchy business concern proper noun ideas for your new venture by brainstorming and making sure information technology'south:

Original
Future-proof
User-friendly
Available (in some form)
Lovable

Prepare? Let'southward delve into these qualities and look at tips to get you through the business organisation proper name creation process.

(You can also check out our quick video beneath!)

1. Make it original

Being original can exist scary (and hard) to do, but it'due south essential when naming your business — don't exist afraid to stand up out from the crowd!

A gazillion apps have names like Tinder, Grindr, Flickr, and Tumblr, and so have that your Stark-family unit-themed Game of Thrones app chosen Wintr will only go lost in the shuffle.

As a new startup, your proper noun needs to compel people to sit upward and have notice rather than await upwardly, look downwardly, and forget you ever existed.

To generate a boatload of options to work with, don't edit yourself during the brainstorming process — it's all about a gratuitous flow of ideas and imagination.

Explore keywords. Twinword has an awesome complimentary keyword tool that tin can assistance yous discover inspiration for your name. If you blazon a keyword related to your business organization into its search field, it'll give you a graph of all of the other words related to it. Fire away!
Consult books. Apply a hard copy of a lexicon for inspiration, or fifty-fifty one of your favorite novels. Flip through the pages and write downwardly words that resonate with you, even if they're not directly related to your business.
Play it up. Some other mode to achieve originality is with some deliciously fun wordplay. Accept a await at these examples of companies with clever titles and call back virtually what y'all could come with for your brand identity. It's a good thought starter! Examples: Melon Cauli (fruit and vegetable store), Sole Man (shoe repairs), Spoon Me (frozen yogurt brand), and Sensibill (receipt direction software).

2. Make information technology future-proof

One matter you lot don't want to do is create a name that sabotages your future expansion plans or limits your reach.

Let's say, for instance, that your company makes women's shoes, but you recall you lot'll eventually try to crevice the male person market. Having a name like Goddess Heels by Fiona wouldn't be helpful.

Ane style to future-proof your name — and get out of the atypical "this is the product we make or thing we offer" headspace — is to think virtually your visitor's story, values, and key differentiators as you brainstorm.

Get reflective. How would you describe your company to others? What are you trying to accomplish? What feelings practise you desire to evoke in your customers? Do certain adjectives come to mind when you retrieve about your business? What exercise yous do differently? Grab a piece of paper and a pen and start writing information technology all down.
Consider your offering. If yous're a service-based business, having your service offer in the proper name can exist helpful every bit a suffix (eastward.thou. Scaling Upward Design).
Keep it simple. A business name shouldn't be a mashup of words trying to accomplish besides many things — information technology needs to feel good and evoke positive emotions and associations in you and your future customers.
Aim for like shooting fish in a barrel spelling. Simple brand names are easier to spell—a huge plus when relying on online customers to remember your business organization and look y'all up or refer yous!

3. Make it user-friendly

You have the first-round list of original business proper name ideas — now what? It's of import to choose a name that's easy to say, spell, and type into Google — even if it's a fabricated-upwards word.

Many people aren't bang-up spellers, and every bit of the time of writing this post, there's no "Did you mean to write this?" system in place for mistyped URLs in browser windows.

Choosing a name that helps people find you chop-chop can put you ahead of the game. And remember: if customers can't find yous, they'll end upwards finding someone else!

Impose artistic constraints. As you get deeper into brainstorming, limit yourself to coming upwards with names with only one discussion or 2 syllables — information technology'll help you lot focus on coming up with punchier proper noun ideas. Other constraints to try? Coming up with only alliterative names (hello, Squarespace and PayPal), or simply ones that begin with verbs (e.yard. Dropbox, Shopify).
Test in unlike mediums. To see how your proper noun ideas expect and audio, put them into a logo pattern, say them out loud in a chat (or to yourself in the mirror), and draft them in an email signature. Making your ideas feel real will help you determine if they connect!
Get feedback. Enquire a few trusted friends or family members to weigh in on your name ideas. If you say a name and they immediately wait dislocated or barrage you with questions, y'all may desire to rethink its user-friendliness.
Bank check for linguistic communication translation. The last thing you lot want is to proper name your concern something that translates poorly in another linguistic communication. Do a quick Google search to make certain you aren't naming your make after a body office or something crude.

Endeavour out a business proper name in a logo blueprint for free!

4. Make sure it's available (in some form)

In one case y'all take a business name thought (or a few) that you lot're happy with, it's fourth dimension to practice some earthworks. For SEO and legitimacy purposes, you want the proper noun in your website URL, then cheque if it's available in .com form.

If not, yous can choose from most a hundred options from .internet to . co.uk to .boob tube — just over again, a .com URL can requite your business an air of legitimacy and bring in more traffic.

The practiced news? Being artistic will pay dividends because the more than original your name, the more likely it is to be available every bit a web address.

Cheque it. GoDaddy is a go-to tool for checking domain availability and letting you encounter your .com alternatives. Type your ideas in, hold your breath, and see if the names are taken (we hope not!). If they are, come across what businesses or pages are at those addresses and take notation. You lot can also practise a trademark search — hither are the resources for the U.S., Canada, and the U.K
Don't requite upward. If the domain is unavailable, you lot nevertheless have options. Y'all can add a word at the start or end of your name — popular ones include "app," "get," and "hello." If yous're a service-based manufacture, y'all can try adding your offer in the name.
Expect at social handles. After checking the domain name, take a look at Namechk to meet if the name you want is taken in social handles, specially on the channels y'all plan to utilise to build your business organization.

Tip: If your business is limited by geography, a state-specific URL is still a great selection (.ca, .uk) — just make sure the content at the .com address doesn't conflict with your business.

If the verbal handle proper noun is unavailable (a likely scenario), there are some easy fixes to try like adding a word or underscore. Over again, check the content of handles that come up upwards in your searches to see who else is using the name.

v. Brand sure you LOVE it

It goes without saying that you have to love your new business name and experience confident about putting it out into the earth. That'due south why we recommend brainstorming plenty of ideas and taking the time to mull them over before settling on a winner — don't expect overnight success!

The last affair to retrieve: Companies rebrand all the time, but doing so costs time and money. Try your best to go the name right on the first attempt to ensure your business is off to a keen offset.

What makes a proficient concern name?

There are a few primal elements to a actually catchy business name.

Evokes a feeling: Pottery Barn conveys a curation of rustic piece of furniture through its name alone. Try to create a feeling through the use of imaginative and highly visual words.
Sounds good: A expert business organization proper noun has a ring to it. Some names mix constants and vowels like Aritzia while others employ rhythm to create a sense of flow similar Flora and Fauna. Earlier finalizing your brand name, say it out loud and utilize it in conversation and listen to how information technology rolls off the tongue. Aim for nether v syllables if you can!
Speaks to your audience: A strong company proper name will resonate with its marketplace. If yous own a tech visitor, y'all might want to play off of words in your industry. BitBucket, 1Password, and CodeCov are all keen examples of this.
Memorable: In the world of space scrolling, you can have a memorable product or flashy ad, just it won't help your customer if they can't remember your make name when they try to await y'all upwards later. What makes a business name memorable? It has rhythm or repetition, it's a little abstract or quirky, it's not besides long, and of class— it looks good in a logo

5 Types of business organisation names to choose from

Somewhere in your brainstorming and researching, you lot'll need to choose the type of business name yous're after. Selecting 1 of these meridian five is a great place to showtime.

i. Acronyms & abbreviations

A popular option for brands that desire a short, crisp business organisation name. Fun fact! IKEA is really an acronym that combines the initials of the founder, Ingvar Kamprad, with the letters of the subcontract and village he grew upward in, Elmtaryd and Agunnaryd.

In 1963, CVS was founded as "Consumer Value Store" and was later abbreviated. When brainstorming, look for some obvious names and words either nearly you or your product/service and see if they class any interesting acronyms.

2. Real names

What better manner to honour the person doing all the work behind the scenes than naming your company after yourself! Using your name or a family unit proper name as your business concern name is a classic pick and certainly has longstanding power. Think of McDonald'due south or renowned design visitor Herman Miller.

Using your name as a business name is a great option for consultants and contractors. But information technology has its cons as well. Doing this insists that you lot are the face up of your brand at least for the get-go few years while getting started. Information technology might also limit how y'all expand your business down the road.

iii. Matter of fact

A company proper name that goes the obvious road of addressing the business' purpose creates immediate clarity. With a name like Village Juicery, Whole Foods, Pizza Hut, or Car2Go, it's hard to miss what these companies offer to their consumers.

This is a swell option for entrepreneurs who aim for simplicity when naming their business. And while they're not exactly the most heady or eye-catching, their staying power is undeniable.

4. Compounds

Create your own compound discussion by merging two words you beloved together! The company proper name Panera is actually a compound of the words "pan" (significant breadstuff) and "era" (meaning age or time). Put them together and you've got "age of bread".

5. Made up word

Making upwardly words is for large imaginations, but some of the biggest businesses out there are completely made-upwardly words. Think Haagen-Dazs means something in Dutch? Think again. The American founders wanted to convey a worldly, artisanal feeling with their product.

Making upwardly a give-and-take provides yous the opportunity to create a fun and out-of-the-box business name that is both memorable and unique. Consider your audience when making up a give-and-take as your business name. Y'all want it to audio like something they'd be intrigued past and opt to learn more than about.

A groovy way to generate a company name

Coming up with great business proper noun ideas can take up a surprising amount of your time. It's annoying to get stuck at the first step of building your business organization, which is why using a business name generator tin can be helpful.

Looka's business name generator

A preview of Looka's Business Proper noun Generator in activeness

Looka's Business Name Generator comes up with tons of business organisation name ideas in seconds — so lets you check the domain availability, social handles, and preview the name in a logo without having to get out the page.

Skeptical? We go it—y'all're picky! Which is why we generate business name ideas in a variety of ways, including invented names, compound words, and traditional names related to your manufacture. You lot tin can filter results by name length (character count) and get ideas for related terms right under the search bar. It's completely free and will salvage yous so much time.

p.southward. Desire to know more about building a brand? Check out our make identity guide!

Source: https://looka.com/blog/checklist-how-to-come-up-with-a-catchy-and-creative-business-name/

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